Minulý týden jsme vám přinesli 1. díl rozhovoru s uznávaným expertem na on-line marketing a sociální sítě, Brianem Carterem. Pokud vám unikl, můžete si ho přečíst zde. Dnes pro vás máme připravené jeho pokračování, ve kterém jsme s Brianem rozebírali problematiku ROI na Facebooku, největší chyby ve Facebook marketingu za rok 2012 a také jsme mu položili otázky, které zajímaly naše fanoušky na Facebooku. Příjemnou zábavu při čtení.

We are looking for inspiration and experience not only in Czech Republic, but we are interested in content from foreign countries, we visit foreign conferences and speak with marketers from UK, USA and other countries as well. We've got this idea to share the inspiration and interesting opinions through interviews with interesting people from our business field. The first one to interview was online marketing expert, contributor on Mashable or Search Engine Journal , just to name few, author of The Facebook Marketing, speaker and comedian. Ladies and gentlemen, please welcome Brian Carter.

Facebook advertising is not only about creating the account, developing one ad text and spending 100 USD budget. Creating a successful PPC campaign on Facebook is like baking tempting cupcakes. At first you need to know the proper recipe (all ingredients, amount, and the process). Then you must know what your customers like (target group), be experienced, and invest all the care and passion into what you are doing. Well, this article provides some useful tips to make your ads even better.

Author: Ondřej Hošt, Lupa.cz, Source: Tuesday.cz